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“There’s no such thing as bad publicity”. Except there is.

When you’re publicising your business, make sure you hail the triumphs but also explain/re-frame the ‘tragedies’.

As a journalist, I’ve been on the receiving end of press releases and if they’re badly or confusingly written, they’re likely to be binned. And if they are used, ill-advised wording could result in a reputations disaster for your company.

I’ve worked across many business sectors and I can provide you with the wording for a press release/press pack that will trumpet your triumphs or minimise any issues. So whether you want to let the world know about your new products/services/clients or need to explain a profits downturn in as positive a context as possible, make use of my affordable expertise.